MYANMAR, 27 November 2014 – ETCM (MM) Ltd proudly launched the all new Nissan Altima and X-Trail for the Myanmar market at a launch event at a leading hotel here in Yangon.

The launch event was attended by members of the Myanmar business community along with officials from Nissan Motor Asia Pacific and Tan Chong Motor Holding Malaysia, the holding company of ETCM (MM) Ltd in Myanmar.

A bestseller in the United States, the all new Altima has been crafted to perfection to enable a premium driving experience for both the driver and passengers alike. Advanced innovation and sleek lines defines the Nissan Altima as the epitome of luxury both in terms of its feel and look and its dynamic performance.

The bold and sophisticated appearance of the Nissan Altima is accentuated with the fluid lines that make up its overall presence and evoke a sense of fluid momentum. Aerodynamic efficiency is evident with the car’s svelte profile, and the wide and aggressive front showcases the bold and daring design that would make any owner proud of.

The Nissan Altima is equipped with the newly-developed QR25 engine and is enhanced with the XCVT (Xtronic Continuously Variable Transmission) to make a powerful engine and smooth shifting of gears with minimised power losses. It optimizes fuel efficiency to provide a smooth driving experience and precise acceleration for effortless overtaking on the highway. Along with "Zero-Gravity" inspired seat design for reduced fatigue, the Nissan Altima boasts the largest legroom in its class, along with the largest boot capacity of 516 litres.

Other standard fitments include Dual Zoned auto air-conditioner, reverse camera, an Intelligent -Key push start button and a Power Sunroof. Passenger safety being a top priority, the Altima comes equipped with 6 Airbags, Anti-Lock Braking Systems (ABS), Brake-force Distribution (EBD), Vehicle Dynamic Control (VDC), Traction Control System (TCS) and under steer control along with Auto headlights.

The Nissan X-Trail features a robust exterior and comfortable yet superior interior for a premium feel. Its aerodynamic lines and advanced innovation result in a dynamic performance that makes it stand in a class of its own.

Powered by Nissan's QR25DE engine, the Nissan X-Trail boasts enhanced combustion and emission efficiencies, with a CVTC (Continuously Variable-valve Timing Control) to help match various engine conditions and maximising fuel efficiency. Agile and ease of driving is experienced along with precise acceleration for an excellent performance experience coupled with luxurious leather and powered seats.

In terms of safety, the X-Trail comes equipped with 6 airbags, Anti-Lock Braking Systems (ABS), Brake-force Distribution (EBD), Vehicle Dynamic Control (VDC), Limited Slip Differential (LSD), Hill Start Assist (HSA) and Hill Descent Control (HDC). Innovative technology such as Push Start and Intelligent Key and a 5+2 Flexible Seating Arrangement to ensure the X-Trail fits a customer’s growing needs tops off the list of an impressive car that is designed to provide a safe and relaxed journey.

Both Altima and X-Trail are now available for viewing and booking at Nissan's showroom in Kamayut township. An early bird promotion is available for a limited time which entitles customers to 2-years Free Maintenance inclusive of Labour and Parts for both vehicles purchased before 31 December 2014. Please visit Nissan’s Facebook page at facebook/NissanMyanmar for more information.